This plant is also known by the name of Cyclamen hederifolium, which is the more proper name.
The flowers look just like the fancy florist types that won't live in our gardens around here. These, although they originate in places that are warmer than here in our zone 6 garden, are perfectly hardy here and will survive even in zone 4 with protection. It will grow in full sun or partial shade and even beneath trees. I have a clump in sun and one in shade and I do think the shady one is happier and has expanded quite a bit more than the sunny clump. A woodsy soil is best.